The State of Video Marketing in 2018

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Did you know that 82% of marketers plan to produce more videos in 2018? Or that two-thirds of marketing teams don’t use a video marketing platform? In The Influence & State of Video Marketing in 2018, we surveyed hundreds of marketers around the world to collect data on exactly how video marketing is playing a role in business.


In The State of Video Marketing 2018, we’ll cover a number of pressing questions that impact marketers around the world:

  • What types of content are most common among marketers?

  • How many total videos marketers plan to produce in 2018, and how that compares to 2017?

  • The amount of money and resources marketers spend on video marketing?

  • Do marketers plan to increase their video marketing spend in 2018?

  • How many brands use a video marketing platform?

  • Which video channels are most popular?

  • Are marketers integrating their video data into their entire marketing tech stack?

  • What’s the most common way that marketers produce videos?