The State of Online Video 2017

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Did you know that 2 minute videos only receive 11% of video engagement time, even though they are 51% of all videos produced?  

In the State of Online Video 2017 White Paper, we analyze the background of our research, where we found the trends about online video in 2017, and why they matter for marketers world wide.

To get our results, we measured the video from 300+ marketing teams around the world. From those 300+ teams, we were able to get data from 1.5 million videos that have received a total of 650 million views.

In this White Paper, we’ll break down statistics and tips for how marketers can optimize and analyze: 

  • Reach
  • Engagement
  • Conversions